The Tulsa HUG Blog

Oscar Quiroga

Oscar lives and works in Bixby, OK with his wife and 6 children. He is an avid soccer fan, loves to play his guitar and sing, enjoys experimenting in the kitchen, and is inspired by creativity and creative people.

Recent Posts

New Tool: Finding Keywords For Your Content Marketing Strategy

[fa icon="calendar'] Mar 31, 2016 1:27:01 PM / by Oscar Quiroga posted in Social Media

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Hey guys we are always on the lookout for you in order toprovide the latest tools and techniques for keyword research. And guess what... we just discovered something totally awesome! 

We are talking about the keyword research tool WebCEO. 

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How Can Data Decay Paralyze Your Sales Tracking?

[fa icon="calendar'] Mar 17, 2016 1:32:06 PM / by Oscar Quiroga posted in Sales

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According to Hubspot, Email marketing databases degrade at a natural rate of about 22.5% every year. With this being said it is very important to have in mind a strategy to help battle these loss of contacts. According to NetProspex, 84 percent of B2B marketing databases are "barely functional" due to incomplete or erroneous data and this can cripple your sales tracking efforts and working with qualified leads.

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Building Brand Loyalty In The Year We Live In

[fa icon="calendar'] Mar 16, 2016 2:15:46 PM / by Oscar Quiroga posted in Social Media

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How do we get attention to the brands we want to promote? How can we capture a share of the market when so much has changed?

If you are asking these questions every time you look at your sales forecast or tracking your bottom line, you are not alone!

So many businesses are dealing with growth in so many different ways. Yet, there is a fundamental shift in how people buy. How do you know you can continue targeting your target audience when it seems like a constant moving target?

To build brand loyalty, we need should be focusing on how our customer buys rather than how to market a product or service.

What we will realize is that by shifting our focus from what we market to how we market, we can start to uncover the areas our target market has shifted to.

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What Does A Marketing Consultant Do To Make The Most Of Their Blogs?

[fa icon="calendar'] Mar 7, 2016 3:03:40 PM / by Oscar Quiroga posted in Blogging

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If you're reading this, then chances are you rely on blog posts in order to draw attention to your services or product. I can also assume that you are perhaps a bit unsure of how effective your blog posts are.

I mean what are the actual odds of your blog post converting a lead?

Well lucky for you, the chances are high, depending on whether or not you are attracting a customer during what Matt Certo, CEO of Findsome & Winmore and author of Found: Connecting With Customers in the Digital Agecalls their "parachute moment." 

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Measuring Business Risks With Partnerships

[fa icon="calendar'] Feb 17, 2016 11:50:34 AM / by Oscar Quiroga posted in business

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Growing as a business can be a lonely endeavor. If you are the solo owner, your resources are those that you acquire on your own. If you work as a partner, you might or might not work together on each part of the business. Yet, most of the time, you end up working as a solo manager on a project or department goal.

Do you remember what it was like playing for a team? If you were like most kids that played youth sports, being on a team gave every member the ability to pitch in and offer what they were good at while it also allowed certain times to respect and admire other talents and skillls as well.

Why is partnering with other leaders so important and what is needed to make it a good venture?

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How To Improve The Sales Process By Listening!

[fa icon="calendar'] Feb 11, 2016 10:36:09 AM / by Oscar Quiroga posted in business

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If you are in sales, a sales leader, or a business leader focused on your own need to increase sales performance - please listen. Not to me, your customers. One of the hardest things to do in the sales process is to listen to your customer. However, active listening can be the best skill a salesman has today. Additionally, when speaking with your customers, make sure you leave the conversation with one clear concept: Know precisely what they struggle with and make sure they have verbalized that to you. If not, rinse and repeat because you are not ready for the next step in the sales process.

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Learn How To Use Email In Your Sales Process

[fa icon="calendar'] Feb 9, 2016 12:42:34 PM / by Oscar Quiroga posted in Sales

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Do you remember the days when you would mark your email as "spam" when you knew it was a sales email? Now, email users are using a different button - "delete"! Sales is no longer afforded a space in peoples email boxes anymore if it's not helpful. 

So how can sales develop email's that are both helpful and useful without getting in the way and looking spammy. We found some useful email templates that are packaged to be copied and pasted directly into your email client to help with sales tracking! 

On average, we send and receive 121 emails every day, according to the Radicati Group. If that's the case, in order for our emails to stand out, there are a number of things we need to do to give them a chance to be read. 

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How To Use LinkedIn To Increase Sales Performance

[fa icon="calendar'] Jan 22, 2016 12:13:19 PM / by Oscar Quiroga posted in Sales, business

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If you are in sales or sell your brand as an owner or independent agent, you more than likely know they power that social media has in today's online economy.

Many people are not only just using social media channels such as Facebook or Twitter to stay connected, they also use other channels to explore new markets. LinkedIn has grown as a user base in the past several years from being known for its job seeking users to a business community. 

Sadly, most people who try to sell a service or product fail to use this huge business community. 

In their ebook, "Cracking the LinkedIn Sales Code", authors Konrath and Albee quote those using this tool to grow prospects are seeing huge results. 

For instance, 61.4% say they've been successful at translating those online interactions into offline discussions.

After surveying over 3,000 sales people from a wide variety of titles and positions in upper management, they found that only 4.9% fully utilized LinkedIn properly as a sales tool rather than a social posting site. Yet, they found that 39.4% attributed "several opportunities" to their use of LInkedIn. 

If your ideal client is a business professional and you are mostly B2B, you should be leveraging this site to generate leads for your business.

So how can we leverage LinkedIn to increase sales performance and generate leads online?

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Is Generating Leads Online Your Goal? Fix Your Message

[fa icon="calendar'] Jan 20, 2016 1:20:57 PM / by Oscar Quiroga

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Have you ever been to a new town and asked for recommendations to a good diner or restaurant? After arriving there, are you wondering why they even recommended this place to you?

People perceive the sense of "good" or "value" or "best deal" don't they? What makes you think as a business owner that you have the right messaging on your website?

In fact, when you read your value proposition on an ad or even on the title of your page, do you think everyone perceive the message the same way?

This is the full affect a website can have and in today's online economy, this can mean the difference between a 20% conversion or a 5% conversion. 

Apply that to as little as a 1,000 visitor per month and you are only marketing to less than 200 people. 

Everyone else jumps ship in 5 seconds after they perceive the value of your company. 5 seconds!

Seem too little? Not really. In fact, designers do what's called the "Blink Test" where they test different messaging concepts and try to capture the perception of what a company tries to offer on a website page in a 5 second blink test. 

If you can't convey your message in 5 seconds, it's over. Try that in an elevator!

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The Social Sales Process Starts With An Optimized Profile

[fa icon="calendar'] Jan 11, 2016 1:42:02 PM / by Oscar Quiroga posted in Social Media, Sales

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While selling has been around for centuries, the internet has only been around for less than 20 years. Since then, every time you turn the corner, it seems that more business is either done online or a heavy influencer of how people make a purchase decision.

While this may be common knowledge, not all assets may be in place to take advantage of this fun fact. Take your online profile for instance. Do you have a LinkedIn account (if you're in sales and in B2B, you definitely need to get started!)? If you do have a LinkedIn account, have you checked it out lately from the viewpoint of a buyer?

This article shows a helpful infographic that describes a few things you might have overlooked in your profile. 

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