This title generates a lot of suspense huh? Trust us, we were as surprised by this as you probably are right now.
So what are we talking about here when we say that "Twitter is removing share counts"?
The clever ones among you might reason that the once-favored social media platform isn't raking in the big bucks anymore. But there's more to the story than that.
With this knowledge the potential ramifications are huge. So in my honest opinion there's no need to conjure up skepticism on Twitter's end game with this move, but rather focus on what this means for your company.
Let's face it, this whole change poses an obvious threat to companies and bloggers out there who rely on the share count to reel in people with a number defining their popularity.
Like I said before there's no concrete reason behind why Twitter is doing this. However, here are some hypotheses according to a research team at Warefare Plugins:
- Twitter wants to generate more revenue!
- Twitter wants to cut expenses by no longer playing (free) host to share count queries.
- Twitter hates that Facebook share counts generally make Twitter share counts seem paltry. Removing share counts may prompt other social platforms to do the same.
- Twitter knows the future of computing is predominantly mobile and wearable devices – where there’s not much room for share count displays
- The move makes no business sense whatsoever. Twitter is “throwing away dollars to make pennies.”
- Twitter wants to force users to login to Twitter.com, rather than use third-party apps as the primary access point. That will give Twitter more marketing capability. They can sell more ads and get more commissions.
So the big questions, that we will answer shortly, is what impact will this have on social media and what's the solution?
We will start with the impact on social media question first.
This requires to bring out our crystal ball. It could honestly go both ways.
Here are some more hypotheses by Warefare Plugins:
- Twitter is losing ground and in danger of falling from its privileged position as a social media giant
- Access to “vanity metrics” will be sharply reduced – other social media platforms may follow suit and cut off easy access to their analytics data
- Many social media third-party app developers will be hit hard – some may shut down entirely for lack of affordable access to information
The next question was "what's the solution?"
Simply put, we will have to resort to spending money and relying on third-party apps such as Gnip (whom Twitter has bought by the way) to be able to overcome the wall of protection around this once-granted data priviledge.
It sucks terribly but it's all we can do at the moment.