According to Moz.com, consumers spend just under 4 minutes on any web session. On the other hand, Monetate says that typical conversion rates lie between 1 and 5 percent. What this implies is that you have very little time to leave an impression on a web visitor. We know that you are a hardworking business owner or marketing team. We also know that your product descriptions and press releases are exceptional. But have you ever thought about the competition?
If you're reading this, then chances are you rely on blog posts in order to draw attention to your services or product. I can also assume that you are perhaps a bit unsure of how effective your blog posts are.
Well lucky for you, the chances are high, depending on whether or not you are attracting a customer during what Matt Certo, CEO of Findsome & Winmore and author of Found: Connecting With Customers in the Digital Age, calls their "parachute moment."
Working with content, you are no doubt focused on your keyword strategy. Are you stalled or wondering if you have leveraged enough in your keyword research to be focused on the right target words? I have a few tips that I use when I start blogging for the week and it's important to be targeted in your content.
I remember the good old days when I could find a cool graphic or image and just right-click to have on my computer. No worries about image licensing - just copy and paste! So what's the big deal anyways? Why can't I just copy an image and use it? You should be cautious on how to find the right image for your blog. There are consequences that can tie to monetary penalties.
We've all been there before! Writing content does not come natural to everyone and as a business owner writing a blog, you may have come across staring at a blank,white Word canvas. It can feel defeating.
Even though content marketing has taken off as one of the best and most engaging forms of marketing today, finding time to write your own blog takes practice. Marketers seem to pull it off effortlessly. We have some tips to help.
Did anyone catch the World Cup last summer 2014? Schedules, recent team reports, team brackets, and predictions. I am sure this is what many sports fans go through when it comes to local bedlams, Super Bowl parties, NBA finals, and Stanley Cup play-offs. What comes to mind is how focused we, the avid sport enthusiasts, get with anything that resembles a round ball, upright posts, glass backboards, and a black puck.
I was reading a business blog today about a company and it's value proposition for a new product line they are offering in another state. It was a well written article and the content seemed well positioned except for one thing, I wasn't sure why I was reading it. The content lost me at the value point. Readers need to stay connected to the value of the piece or else they may leave the article altogether.
We've all been there before! Writing content and blogging does not come natural to everyone and as a business owner writing a blog, you may have come across staring at a blank, white Word canvas. It can feel defeating.
SEO. Design. Awesome graphics. It's all pretty impressive when you take into account what people have to know and do to orchestrate good web flow to a website. I should know - I am consultant for content marketing strategies. However, I am more of a creative than a "techie" when it comes to the "why" of things Google and internet.