Website traffic can be a very dodgy target to measure and interpret. What consitutes a "low bounce rate" and why does it matter? These can perplex even the most seasoned web designer and leave one asking does it really even matter much?
So by now you probably already know the first step for any sales platform is prospecting.
It's even more important to keep a continuous flow of prospects going to your sales team as the churn rate in our economy increases.
Back in the day 'cold-calling' was the way to go about doing this, but now people don't like the idea of strangers coming into their building and asking for business. I for one agree with this.
So what strategies are best for our ever-changing market? Well thanks to Deborah Shane, we have 22 ways to go about it!
The key to finding and identifying your competitors is identifying at least one before beginning your first big search.
When you have one competitor's name, you can easily used LinkedIn or even just Google to look for other competitors that are related and build from there.
According to Entrepeneur, in a post called 10 Ways Competition Can Improve Your Business, these are the 10 ways you can improve by focusing on your competition:
- Avoid complacency
- Building brand clout
- Developing self-awareness
- Encouraging differentiation
- Exploiting industry trends
- Forming unexpected partnerships
- Mutual learning
- Narrowing down a niche
- Planning long-term
- Prioritizing customer needs
It shouldn't be too difficult to identify at least one competitor. Some simple online research or even just asking around will do the trick.
Growing as a business can be a lonely endeavor. If you are the solo owner, your resources are those that you acquire on your own. If you work as a partner, you might or might not work together on each part of the business. Yet, most of the time, you end up working as a solo manager on a project or department goal.
Do you remember what it was like playing for a team? If you were like most kids that played youth sports, being on a team gave every member the ability to pitch in and offer what they were good at while it also allowed certain times to respect and admire other talents and skillls as well.
Why is partnering with other leaders so important and what is needed to make it a good venture?
If you are in sales, a sales leader, or a business leader focused on your own need to increase sales performance - please listen. Not to me, your customers. One of the hardest things to do in the sales process is to listen to your customer. However, active listening can be the best skill a salesman has today. Additionally, when speaking with your customers, make sure you leave the conversation with one clear concept: Know precisely what they struggle with and make sure they have verbalized that to you. If not, rinse and repeat because you are not ready for the next step in the sales process.
If you are in sales or sell your brand as an owner or independent agent, you more than likely know they power that social media has in today's online economy.
Many people are not only just using social media channels such as Facebook or Twitter to stay connected, they also use other channels to explore new markets. LinkedIn has grown as a user base in the past several years from being known for its job seeking users to a business community.
Sadly, most people who try to sell a service or product fail to use this huge business community.
In their ebook, "Cracking the LinkedIn Sales Code", authors Konrath and Albee quote those using this tool to grow prospects are seeing huge results.
For instance, 61.4% say they've been successful at translating those online interactions into offline discussions.
After surveying over 3,000 sales people from a wide variety of titles and positions in upper management, they found that only 4.9% fully utilized LinkedIn properly as a sales tool rather than a social posting site. Yet, they found that 39.4% attributed "several opportunities" to their use of LInkedIn.
If your ideal client is a business professional and you are mostly B2B, you should be leveraging this site to generate leads for your business.
So how can we leverage LinkedIn to increase sales performance and generate leads online?