I've often wondered just how long we are going to see the effectiveness of email. Email has been around for nearly 20 years y'all! And yet, it has evolved in both its value and benefit to a dire need for many end users. Throughout the evolving years of email marketing, spamming has also evolved and spam engines.
For an active subscriber base, there's no better way to improve subscriber conversion than by testing your content. Rather than "solo" emails, subscribers will also engage with newsletters. Yet, there are many ways to start one - but just which type of newsletter is going to work the best?