The true key to making Inbound Marketing work is based upon your conversion paths. I often refer to this analogy of fishing. You can shop the most expensive rods on the market, highest performing reels, and rolls of high caliber line.
Yet, without the right bait, none of your equipment will be put to the test of its investment.
Inbound Marketing works in exactly the same way.
Software and technology alone are not what makes Inbound Marketing work - it's all about the bait.
The bait is actually the conversion path you build to test and measure your efficiencies in content and marketing systems. So what do you need to make it work?