If you are in sales or sell your brand as an owner or independent agent, you more than likely know they power that social media has in today's online economy.
Many people are not only just using social media channels such as Facebook or Twitter to stay connected, they also use other channels to explore new markets. LinkedIn has grown as a user base in the past several years from being known for its job seeking users to a business community.
Sadly, most people who try to sell a service or product fail to use this huge business community.
In their ebook, "Cracking the LinkedIn Sales Code", authors Konrath and Albee quote those using this tool to grow prospects are seeing huge results.
For instance, 61.4% say they've been successful at translating those online interactions into offline discussions.
After surveying over 3,000 sales people from a wide variety of titles and positions in upper management, they found that only 4.9% fully utilized LinkedIn properly as a sales tool rather than a social posting site. Yet, they found that 39.4% attributed "several opportunities" to their use of LInkedIn.
If your ideal client is a business professional and you are mostly B2B, you should be leveraging this site to generate leads for your business.
So how can we leverage LinkedIn to increase sales performance and generate leads online?