The Tulsa HUG Blog

22 Ways to Find Prospects and Increase Sales Performance

[fa icon="calendar'] Jul 28, 2016 12:56:44 PM / by Oscar Quiroga posted in Sales, business

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So by now you probably already know the first step for any sales platform is prospecting. 

It's even more important to keep a continuous flow of prospects going to your sales team as the churn rate in our economy increases. 

Back in the day 'cold-calling' was the way to go about doing this, but now people don't like the idea of strangers coming into their building and asking for business. I for one agree with this.

So what strategies are best for our ever-changing market? Well thanks to Deborah Shane, we have 22 ways to go about it!

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How Can Data Decay Paralyze Your Sales Tracking?

[fa icon="calendar'] Mar 17, 2016 1:32:06 PM / by Oscar Quiroga posted in Sales

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According to Hubspot, Email marketing databases degrade at a natural rate of about 22.5% every year. With this being said it is very important to have in mind a strategy to help battle these loss of contacts. According to NetProspex, 84 percent of B2B marketing databases are "barely functional" due to incomplete or erroneous data and this can cripple your sales tracking efforts and working with qualified leads.

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Learn How To Use Email In Your Sales Process

[fa icon="calendar'] Feb 9, 2016 12:42:34 PM / by Oscar Quiroga posted in Sales

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Do you remember the days when you would mark your email as "spam" when you knew it was a sales email? Now, email users are using a different button - "delete"! Sales is no longer afforded a space in peoples email boxes anymore if it's not helpful. 

So how can sales develop email's that are both helpful and useful without getting in the way and looking spammy. We found some useful email templates that are packaged to be copied and pasted directly into your email client to help with sales tracking! 

On average, we send and receive 121 emails every day, according to the Radicati Group. If that's the case, in order for our emails to stand out, there are a number of things we need to do to give them a chance to be read. 

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How To Use LinkedIn To Increase Sales Performance

[fa icon="calendar'] Jan 22, 2016 12:13:19 PM / by Oscar Quiroga posted in Sales, business

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If you are in sales or sell your brand as an owner or independent agent, you more than likely know they power that social media has in today's online economy.

Many people are not only just using social media channels such as Facebook or Twitter to stay connected, they also use other channels to explore new markets. LinkedIn has grown as a user base in the past several years from being known for its job seeking users to a business community. 

Sadly, most people who try to sell a service or product fail to use this huge business community. 

In their ebook, "Cracking the LinkedIn Sales Code", authors Konrath and Albee quote those using this tool to grow prospects are seeing huge results. 

For instance, 61.4% say they've been successful at translating those online interactions into offline discussions.

After surveying over 3,000 sales people from a wide variety of titles and positions in upper management, they found that only 4.9% fully utilized LinkedIn properly as a sales tool rather than a social posting site. Yet, they found that 39.4% attributed "several opportunities" to their use of LInkedIn. 

If your ideal client is a business professional and you are mostly B2B, you should be leveraging this site to generate leads for your business.

So how can we leverage LinkedIn to increase sales performance and generate leads online?

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The Social Sales Process Starts With An Optimized Profile

[fa icon="calendar'] Jan 11, 2016 1:42:02 PM / by Oscar Quiroga posted in Social Media, Sales

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While selling has been around for centuries, the internet has only been around for less than 20 years. Since then, every time you turn the corner, it seems that more business is either done online or a heavy influencer of how people make a purchase decision.

While this may be common knowledge, not all assets may be in place to take advantage of this fun fact. Take your online profile for instance. Do you have a LinkedIn account (if you're in sales and in B2B, you definitely need to get started!)? If you do have a LinkedIn account, have you checked it out lately from the viewpoint of a buyer?

This article shows a helpful infographic that describes a few things you might have overlooked in your profile. 

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