The key to finding and identifying your competitors is identifying at least one before beginning your first big search.
When you have one competitor's name, you can easily used LinkedIn or even just Google to look for other competitors that are related and build from there.
According to Entrepeneur, in a post called 10 Ways Competition Can Improve Your Business, these are the 10 ways you can improve by focusing on your competition:
- Avoid complacency
- Building brand clout
- Developing self-awareness
- Encouraging differentiation
- Exploiting industry trends
- Forming unexpected partnerships
- Mutual learning
- Narrowing down a niche
- Planning long-term
- Prioritizing customer needs
It shouldn't be too difficult to identify at least one competitor. Some simple online research or even just asking around will do the trick.
Once you have that first competitor, try these resources to expand you research.
For Researching Start-Ups
This database allows for advanced searches, such as specific companies or companies within a broad industry. You can even locate companies by using keywords. Furthermore, you can use CrunchBase's tags to further your search.
YouNoodle is a relatively new service that allows you to browse startups by category and follow those of interest.
Not really searchable. Provides more of a listing of startups based on location.
This is useful if you are in the Technology Industry.
This resource provides lists of startup companies by continent, by country, and by city.
For More Established Competitors
Kompass is a company directory with a bunch of listings across the globe. You can search using keywords based on company products and servcies or by searching specific categories. Search by keyword against descriptions of company products and services or browse by categories.
This is a great directory if you are in the app-developing business.
PenWell is a leading B2B publisher that covers the following industries: oil and gas, power, water, fire, dental, IT, electronics, optoelectronics, renewable energy, aerospace and defence, LEDs and lighting.
This is useful when doing searches in digital media and communications, electronics, electrical systems, energy and construction, food, restaurant, wealth management and other industries.
Knowing how to identify your competitors is a great start to building a data driven marketin strategy. If you need help putting together or defining targeted leads for a campaign or business idea, we can help. Feel free to call for a no-hassle consultation for free 918.897.1123.