The Tulsa HUG Blog

Why and How Identifying Your Competitors Is So Important

[fa icon="calendar"] Apr 14, 2016 10:11:21 AM / by Oscar Quiroga

Once you have that first competitor, try these resources to expand you research.

For Researching Start-Ups

CrunchBase:

This database allows for advanced searches, such as specific companies or companies within a broad industry. You can even locate companies by using keywords. Furthermore, you can use CrunchBase's tags to further your search.

YouNoodle:

YouNoodle is a relatively new service that allows you to browse startups by category and follow those of interest.

Techvibes Startup Companies: 

Not really searchable. Provides more of a listing of startups based on location.

Techvibes Technology Companies:

This is useful if you are in the Technology Industry.

AngelList:

This resource provides lists of startup companies by continent, by country, and by city.

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For More Established Competitors 

Kompass:

Kompass is a company directory with a bunch of listings across the globe. You can search using keywords based on company products and servcies or by searching specific categories. Search by keyword against descriptions of company products and services or browse by categories. 

STORES Software Sourcebook:

This is a great directory if you are in the app-developing business.

PennWell:

PenWell is a leading B2B publisher that covers the following industries: oil and gas, power, water, fire, dental, IT, electronics, optoelectronics, renewable energy, aerospace and defence, LEDs and lighting.

Penton:

This is useful when doing searches in digital media and communications, electronics, electrical systems, energy and construction, food, restaurant, wealth management and other industries.

Knowing how to identify your competitors is a great start to building a data driven marketin strategy. If you need help putting together or defining targeted leads for a campaign or business idea, we can help. Feel free to call for a no-hassle consultation for free 918.897.1123.

Topics: business

Oscar Quiroga

Written by Oscar Quiroga

Oscar lives and works in Bixby, OK with his wife and 6 children. He is an avid soccer fan, loves to play his guitar and sing, enjoys experimenting in the kitchen, and is inspired by creativity and creative people.

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